Everybody likes something. Sounds kinda simple, doesn’t it? But the fact that “everybody likes something” means that there is something out there for everybody that they find pleasurable and therefore reinforcing. Think about the things that make you happy. I love a good steak. I also really enjoy spending time with my wife and kids. These are the types of things that make me smile and make me want to work toward being able pay for a good steak and to spend time with my wife and kids. I have learned that these are things in my life that require work on my part to sustain.
